Asia Cement Supports Local Revitalization: Truku Mountain Market Highlights Community-Led Achievements

The fourth Truku Mountain Market concluded successfully on the 17th at the Star-Gazing Plaza in Qixingtan, Hualien. The two-day event brought together more than 30 stalls featuring rattan weaving, traditional textiles, handmade accessories, Indigenous cuisine, and local agricultural products, alongside Truku song and dance performances, traditional music, and cultural experiences set against Hualien’s mountain and coastal landscape.

Since its launch in 2022, the Truku Mountain Market has grown steadily in scale and influence, expanding from Hualien to major department stores in northern Taiwan before returning to its tribal homeland. In its early stages, Asia Cement Corporation provided resources and professional support to assist the Bsngan Tribe in developing capabilities in market operations, brand building, and tourism promotion, while also supporting venue planning and logistics.

This year, Asia Cement and the Bsngan Tribe Council adopted a community-led, enterprise-supported collaboration model, with the tribe independently planning and executing the event. The successful outcome demonstrated the results of long-term capacity building, strengthening the local economic cycle and supporting the preservation of Truku culture.

Asia Cement regards the Bsngan Tribe as an important partner and has integrated local industry development, cultural sustainability, and community engagement into its ESG strategy. Looking ahead, the company will continue to support community growth and local revitalization, fostering cultural heritage and sustainable development in Hualien.